OMNI Insights

Is your website ready for AI search? Five fixes for this week

The team behind Omni (Spring Agency) — Mon, 14 Sep 2026 12:00:23 GMT

A growing share of B2B buying journeys now starts with a question to ChatGPT, Perplexity or Google's AI Overviews rather than a search. There is no page two in an answer. Your site is either cited, or it is not in the conversation.

Six things you get when your website runs on HubSpot (and two you don't)

The team behind Omni (Spring Agency) — Mon, 14 Sep 2026 12:00:19 GMT

The question is not which CMS is best. The question is where your customer data should live. When the form, the contact and the deal sit in the same system, the website stops being a brochure and becomes the top of the pipeline. That is the case for HubSpot, and here is what it gets you.

Speed is a feature: Keeping your Omni site fast

The team behind Omni (Spring Agency) — Mon, 14 Sep 2026 12:00:15 GMT

Slow pages lose demos before the headline loads, and Google measures the delay. But most performance problems on B2B websites are not technical. They are editorial: A 4 MB hero image, five tracking scripts and a video that autoplays on a phone.

The theme is free. The content is the work.

The team behind Omni (Spring Agency) — Mon, 14 Sep 2026 12:00:11 GMT

Omni gives you 18 modules, six call-to-action layouts and a full set of page templates. It gives you zero arguments for why anyone should buy from you. That part is yours.

Your website is not a project. It's a system.

The team behind Omni (Spring Agency) — Mon, 14 Sep 2026 12:00:06 GMT

Most B2B websites follow the same cycle. A big redesign, a launch, and then 35 months of slow decay while buyers keep arriving. By the time the next project starts, the site has been out of date for longer than it was ever current.