HubSpot 2 min read
Six things you get when your website runs on HubSpot (and two you don't)
The question is not which CMS is best. The question is where your customer data should live. When the form, the contact and the deal sit in the same system, the website stops being a brochure and becomes the top of the pipeline. That is the case for HubSpot, and here is what it gets you.
What you get
- Forms and CTAs that are the CRM. Every submission is a contact, with the page it came from. No plugin, no sync, no spreadsheet.
- Hosting, CDN, SSL and security included. Nothing to patch, no plugin to update on a Friday afternoon.
- Pages built by marketers. Drag-and-drop sections and global theme settings mean launches do not wait for developers.
- Smart content. Show a different hero to customers than to prospects, or a different offer by country or lifecycle stage.
- Multi-language built in. Language variations, a switcher and hreflang without a translation plugin.
- One report from page to pipeline. See which pages, forms and CTAs created contacts, and which contacts became deals.
What you don't get
- A web shop or a community platform. HubSpot handles payments and memberships, but if the site is a full e-commerce catalog or a forum, you will fight the platform.
- Most of the value without the CRM. If your deals live in another system, you are paying for integration instead of getting it for free. Go all in or think twice.
Which edition do you need?
| You want to | Edition |
|---|---|
| Install Omni and publish pages | Any Content Hub edition |
| Site search, HubSpot CTAs, HubSpot video | A paid edition |
| Smart content and personalization | Professional or above |
Omni is built entirely from HubSpot's own building blocks, so everything on the list works from the day you install it.
Moving over
- Build the new site in content staging while the old one keeps running.
- Keep URLs 1:1 where you can, and redirect the rest before launch.
- Launch on a quiet weekday, then watch Search Console for a week.
Frequently asked questions
Do I need a developer to use Omni?
No. Every module is drag-and-drop and the brand is set in the theme settings. Developers can extend it with a child theme.
Can I try HubSpot before moving the whole site?
Yes. Start with landing pages and the blog on HubSpot, keep the main site where it is, and move the rest when the numbers convince you.
What about GDPR?
HubSpot offers EU data hosting, and consent banners and data processing agreements are part of the platform. Omni adds nothing that runs outside HubSpot.
Run your website on Omni
Install the free theme and publish your first improvement today.
