--- title: OMNI Insights | The team behind OMNI (Spring Agency) description: OMNI is a free HubSpot theme for SaaS and B2B websites, made by Spring Agency. --- [Skip to content](https://www.omni-theme.com/insights/author/the-team-behind-omni-spring-agency#main-content) New Webinar: build a landing page in 5 minutes [Sign up](https://www.omni-theme.com/demo-landing-webinar-pro) Close menu [![OMNI Theme main logo](https://www.omni-theme.com/hubfs/omni-brand/svg/omni-lockup-horizontal-light.svg)![](https://www.omni-theme.com/hubfs/omni-brand/svg/omni-lockup-horizontal-dark.svg)](https://www.omni-theme.com/) - OMNI Free Everything you need to publish, at no cost The full theme for HubSpot CMS. Sections, fields and page templates your team can use without a developer. [Go to OMNI Free](https://www.omni-theme.com/omni-free) - [What's in Free The theme, and who it is built for](https://www.omni-theme.com/omni-free) - [All free modules 39 features on one page](https://www.omni-theme.com/free-modules) - [Page templates 13 page templates and 5 landing pages](https://www.omni-theme.com/pages) - [Documentation Install, set up and every module explained](https://omnitheme.springagency.com/docs) - [Changelog What changed, and when](https://omnitheme.springagency.com/docs/changelog) Install in your portal We e-mail you the install link. Thanks, we have your address. The install link comes by e-mail. One e-mail with the link, then nothing unless you ask for it. - OMNI ProNew - [CalculatorHot](https://www.omni-theme.com/pro-modules#roi) - [Mega menuHot](https://www.omni-theme.com/pro-modules#mega-menu) - [Table of contentsHot](https://www.omni-theme.com/pro-modules#toc) - [Product tourHot](https://www.omni-theme.com/pro-modules#tour) - [Advanced pricing](https://www.omni-theme.com/pro-modules#plans) - [Story panels](https://www.omni-theme.com/pro-modules#stories) [Compare Free and Pro](https://www.omni-theme.com/pricing#plans) [Every Pro module, on one page A calculator, a floating table of contents, a product tour and the rest, each with its own address.](https://www.omni-theme.com/pro-modules) OMNI Pro, version 1.0 61 features, 22 of them only in Pro. [Get OMNI Pro](https://www.omni-theme.com/omni-pro) - Features Sections - [Hero banner](https://www.omni-theme.com/free-modules#hero) - [Feature cards](https://www.omni-theme.com/free-modules#cards) - [Text and media](https://www.omni-theme.com/free-modules#text-media) - [Text section](https://www.omni-theme.com/free-modules#text) - [Text boxesPro](https://www.omni-theme.com/pro-modules#text-boxes) - [Process steps](https://www.omni-theme.com/free-modules#steps) - [Statistics row](https://www.omni-theme.com/free-modules#stats) - [Questions and answers](https://www.omni-theme.com/free-modules#faq) - [Comparison tableHot](https://www.omni-theme.com/free-modules#compare) - [Pricing plans](https://www.omni-theme.com/free-modules#pricing) - [Advanced pricingPro](https://www.omni-theme.com/pro-modules#plans) - [Testimonial quotes](https://www.omni-theme.com/free-modules#quote) - [Team grid](https://www.omni-theme.com/free-modules#team) - [Articles grid](https://www.omni-theme.com/free-modules#articles) - [Link rows](https://www.omni-theme.com/free-modules#rows) - [CTA band](https://www.omni-theme.com/free-modules#cta) - [Content switcher](https://www.omni-theme.com/free-modules#tabs) - [Image and logo scroller](https://www.omni-theme.com/free-modules#scroller) - [Section separatorPro](https://www.omni-theme.com/pro-modules#separator) Navigation - [Site header](https://www.omni-theme.com/free-modules#site-header) - [SearchNew](https://www.omni-theme.com/free-modules#search) - [Top barNewPro](https://www.omni-theme.com/pro-modules#top-bar) - [Mega menuHotPro](https://www.omni-theme.com/pro-modules#mega-menu) - [Announcement barPro](https://www.omni-theme.com/pro-modules#announcement-bar) - [Menu tagsPro](https://www.omni-theme.com/pro-modules#menu-tags) - [Dark bar on scroll](https://www.omni-theme.com/free-modules#dark-bar) - [BreadcrumbsPro](https://www.omni-theme.com/pro-modules#breadcrumbs) - [Table of contentsHotPro](https://www.omni-theme.com/pro-modules#toc) - [Site footer](https://www.omni-theme.com/free-modules#site-footer) Storytelling - [Product tourHotPro](https://www.omni-theme.com/pro-modules#tour) - [Story panelsPro](https://www.omni-theme.com/pro-modules#stories) - [Expanding panelsPro](https://www.omni-theme.com/pro-modules#panels) - [Scrolling cardsPro](https://www.omni-theme.com/pro-modules#spotlight) - [Parallax people cardsPro](https://www.omni-theme.com/pro-modules#parallax) - [Image wallPro](https://www.omni-theme.com/pro-modules#wall) - [Before and afterPro](https://www.omni-theme.com/pro-modules#contrast) - [Score meterPro](https://www.omni-theme.com/pro-modules#score) Conversion - [CalculatorHotPro](https://www.omni-theme.com/pro-modules#roi) - [Subscribe cardPro](https://www.omni-theme.com/pro-modules#subscribe) - [Forms](https://www.omni-theme.com/free-modules#forms) - [Meetings](https://www.omni-theme.com/free-modules#meetings) - [Two-step e-mail sign-up](https://www.omni-theme.com/free-modules#signup) - [Customer reviewsPro](https://www.omni-theme.com/pro-modules#reviews) Design - [Light and dark colour modeHot](https://www.omni-theme.com/free-modules#color-modes) - [Brand in one place](https://www.omni-theme.com/free-modules#brand) - [Entrance animation](https://www.omni-theme.com/free-modules#entrance-animation) - [Background styles](https://www.omni-theme.com/free-modules#background-styles) - [Section width](https://www.omni-theme.com/free-modules#section-width) - [Anchor links](https://www.omni-theme.com/free-modules#anchor-links) - [Show moreHot](https://www.omni-theme.com/free-modules#show-more) - [Background fade-inNewPro](https://www.omni-theme.com/pro-modules#background-fade-in) - [Custom CSS per modulePro](https://www.omni-theme.com/pro-modules#custom-css) - [Animated illustrations](https://www.omni-theme.com/free-modules#animated-illustrations) Pages - [Page templates](https://www.omni-theme.com/free-modules#page-templates) - [Blog listing and post](https://www.omni-theme.com/free-modules#blog) - [System pages](https://www.omni-theme.com/free-modules#system-pages) - [Theme sections](https://www.omni-theme.com/free-modules#theme-sections) - [Structured dataHot](https://www.omni-theme.com/free-modules#structured-data) - [Speed](https://www.omni-theme.com/free-modules#speed) - [AccessibilityHot](https://www.omni-theme.com/free-modules#accessibility) - [Multi-language](https://www.omni-theme.com/free-modules#multi-language) 61 features, 22 of them in Pro. [Compare Free and Pro](https://www.omni-theme.com/pricing#plans) - Pages Home - [Website platform](https://www.omni-theme.com/demo-home-01) - [Web design studio](https://www.omni-theme.com/demo-home-02) - [Pro showcasePro](https://www.omni-theme.com/demo-home-03) Offer - [Product offering](https://www.omni-theme.com/demo-product-offering) - [Product page](https://www.omni-theme.com/demo-product) - [Service offering](https://www.omni-theme.com/demo-service-offering) - [Service page](https://www.omni-theme.com/demo-service) - [Product comparisonPro](https://www.omni-theme.com/demo-product-offering-pro) - [Product with calculatorPro](https://www.omni-theme.com/demo-product-pro) - [Service showcasePro](https://www.omni-theme.com/demo-service-offering-pro) - [Service with process tourPro](https://www.omni-theme.com/demo-service-pro) Company - [About us](https://www.omni-theme.com/demo-about-us) - [Contact](https://www.omni-theme.com/contact) - [About us with image wallPro](https://www.omni-theme.com/demo-about-us-pro) - [Contact with calendarPro](https://www.omni-theme.com/demo-contact-us-pro) Content - [Pillar page](https://www.omni-theme.com/demo-pillar) - [Blog listing](https://www.omni-theme.com/insights) - [Blog article](https://www.omni-theme.com/insights/speed-is-a-feature) - [Pillar with floating contentsPro](https://www.omni-theme.com/demo-pillar-pro) System - [System pages (404)](https://www.omni-theme.com/404) Website platformPro For a website product or a theme [Preview](https://www.omni-theme.com/demo-home-01) - Landing pages - E-book or guide [E-book or guide: Free](https://www.omni-theme.com/demo-landing-ebook) [E-book or guide: Pro](https://www.omni-theme.com/demo-landing-ebook-pro) - Event [Event: Free](https://www.omni-theme.com/demo-landing-event) [Event: Pro](https://www.omni-theme.com/demo-landing-event-pro) - Webinar [Webinar: Free](https://www.omni-theme.com/demo-landing-webinar) [Webinar: Pro](https://www.omni-theme.com/demo-landing-webinar-pro) - Book a demo [Book a demo: Free](https://www.omni-theme.com/demo-landing-demo) [Book a demo: Pro](https://www.omni-theme.com/demo-landing-demo-pro) - Newsletter sign-up [Newsletter sign-up: Free](https://www.omni-theme.com/demo-landing-newsletter) [Newsletter sign-up: Pro](https://www.omni-theme.com/demo-landing-newsletter-pro) Every landing page comes in a Free and a Pro version. [See every landing page](https://www.omni-theme.com/landing-pages) - [Pricing](https://www.omni-theme.com/pricing) - About - [About Spring Agency](https://www.omni-theme.com/about) - [Pricing](https://www.omni-theme.com/pricing) - [Documentation](https://omnitheme.springagency.com/docs) - [OMNI Insights](https://www.omni-theme.com/insights) - [Spring Agency](https://www.springagency.com/) - [Contact](https://www.omni-theme.com/contact) [Everything about us](https://www.omni-theme.com/about) [Built by Spring Agency Spring Agency builds HubSpot websites: design, custom modules, migration and integrations.](https://www.omni-theme.com/about) - Contact Talk to the people who build it Pick the door that fits. Every one of them ends up with someone who builds these sites. - [01 Support Guides and answers for every module and setting.](https://omnitheme.springagency.com/docs) - [02 Contact us Questions, custom work or anything else. One inbox.](https://www.omni-theme.com/contact) - [03 Setup session Included with OMNI Pro: We set the theme up with you.](https://www.omni-theme.com/omni-pro) - [Spring Agency The team behind OMNI. Services, work and customers.](https://www.springagency.com/) [Get OMNI free](https://www.omni-theme.com/omni-free)[Get OMNI Pro](https://www.omni-theme.com/omni-pro) Blog # Guides and news *for your website* Guides, playbooks and product news to help your team grow. [All](https://www.omni-theme.com/insights/all) [AI search](https://www.omni-theme.com/insights/tag/ai-search) [Content](https://www.omni-theme.com/insights/tag/content) [HubSpot](https://www.omni-theme.com/insights/tag/hubspot) [Performance](https://www.omni-theme.com/insights/tag/performance) [Strategy](https://www.omni-theme.com/insights/tag/strategy) [![Website panels floating around a screen](https://www.omni-theme.com/hs-fs/hubfs/omni-photos/allison-saeng-7IcARfSxo2Y-unsplash.jpg?width=800&name=allison-saeng-7IcARfSxo2Y-unsplash.jpg)](https://www.omni-theme.com/insights/ready-for-ai-search) [AI search](https://www.omni-theme.com/insights/tag/ai-search) ## [Is your website ready for AI search? Five fixes for this week](https://www.omni-theme.com/insights/ready-for-ai-search) A growing share of B2B buying journeys now starts with a question to ChatGPT, Perplexity or Google's AI Overviews rather than a search. Ther… 17 September 2026 · The team behind OMNI (Spring Agency) [![A product page open on a laptop](https://www.omni-theme.com/hs-fs/hubfs/omni-photos/igor-miske-Px3iBXV-4TU-unsplash.jpg?width=800&name=igor-miske-Px3iBXV-4TU-unsplash.jpg)](https://www.omni-theme.com/insights/website-on-hubspot) [HubSpot](https://www.omni-theme.com/insights/tag/hubspot) ## [Six things you get when your website runs on HubSpot (and two you don't)](https://www.omni-theme.com/insights/website-on-hubspot) The question is not which CMS is best. The question is where your customer data should live. When the form, the contact and the deal sit in … 17 September 2026 · The team behind OMNI (Spring Agency) [![Floating code windows above a laptop](https://www.omni-theme.com/hs-fs/hubfs/omni-photos/philip-oroni-XV2kGdTo9II-unsplash.jpg?width=800&name=philip-oroni-XV2kGdTo9II-unsplash.jpg)](https://www.omni-theme.com/insights/speed-is-a-feature) [Performance](https://www.omni-theme.com/insights/tag/performance) ## [Speed is a feature: Keeping your OMNI site fast](https://www.omni-theme.com/insights/speed-is-a-feature) Slow pages lose demos before the headline loads, and Google measures the delay. But most performance problems on B2B websites are not techni… 17 September 2026 · The team behind OMNI (Spring Agency) [![Working on a website at a desk](https://www.omni-theme.com/hs-fs/hubfs/omni-photos/annie-spratt-g9KFpAfQ5bc-unsplash.jpg?width=800&name=annie-spratt-g9KFpAfQ5bc-unsplash.jpg)](https://www.omni-theme.com/insights/the-content-is-the-work) [Content](https://www.omni-theme.com/insights/tag/content) ## [The theme is free. The content is the work.](https://www.omni-theme.com/insights/the-content-is-the-work) OMNI gives you 18 modules, six call-to-action layouts and a full set of page templates. It gives you zero arguments for why anyone should bu… 17 September 2026 · The team behind OMNI (Spring Agency) [![Watercolour wireframes for three screens](https://www.omni-theme.com/hs-fs/hubfs/omni-photos/hal-gatewood-tZc3vjPCk-Q-unsplash.jpg?width=800&name=hal-gatewood-tZc3vjPCk-Q-unsplash.jpg)](https://www.omni-theme.com/insights/website-is-a-system) [Strategy](https://www.omni-theme.com/insights/tag/strategy) ## [Your website is not a project. It's a system.](https://www.omni-theme.com/insights/website-is-a-system) Most B2B websites follow the same cycle. A big redesign, a launch, and then 35 months of slow decay while buyers keep arriving. By the time … 17 September 2026 · The team behind OMNI (Spring Agency) OMNI Insights ## Get the next one *in your inbox* One article a month on building and running a website. No sales e-mails. [![OMNI](https://www.omni-theme.com/hubfs/raw_assets/public/omni/images/logos/omni-stacked-light.svg)](https://www.omni-theme.com/) OMNI is a free HubSpot theme, developed by [Spring Agency](https://www.springagency.com/). Build every page of your website in the drag-and-drop editor. - [LinkedIn](https://www.linkedin.com/) - [X](https://x.com/) - [YouTube](https://www.youtube.com/) - [Instagram](https://www.instagram.com/) OMNI - [OMNI Free](https://www.omni-theme.com/omni-free) - [OMNI Pro](https://www.omni-theme.com/omni-pro) - [Pricing](https://www.omni-theme.com/pricing) - [Contact](https://www.omni-theme.com/contact) Features - [All modules](https://www.omni-theme.com/modules) - [Light and dark colour mode](https://www.omni-theme.com/modules#color-modes) - [Text section and boxes](https://www.omni-theme.com/modules#text) - [Table of contents](https://www.omni-theme.com/modules#toc) - [Calculator and forms](https://www.omni-theme.com/modules#roi) - [Everything OMNI Pro adds](https://www.omni-theme.com/omni-pro) Pages - [All page templates](https://www.omni-theme.com/pages) - [Front pages](https://www.omni-theme.com/demo-home-01) - [Pillar page](https://www.omni-theme.com/demo-pillar) - [Product pages](https://www.omni-theme.com/demo-product) - [Service pages](https://www.omni-theme.com/demo-service) - [About us](https://www.omni-theme.com/demo-about-us) - [Blog listing](https://www.omni-theme.com/insights) - [System pages](https://www.omni-theme.com/404) Landing pages - [All landing page templates](https://www.omni-theme.com/landing-pages) - [E-book or guide](https://www.omni-theme.com/demo-landing-ebook) - [Event](https://www.omni-theme.com/demo-landing-event) - [Webinar](https://www.omni-theme.com/demo-landing-webinar) - [Book a demo](https://www.omni-theme.com/demo-landing-demo) - [Newsletter sign-up](https://www.omni-theme.com/demo-landing-newsletter) - [Insights](https://www.omni-theme.com/insights) © 2026. 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