Chapter one
One sentence on what the chapter answers.
Landing page for a guide
The title of the guide, as a promise
Say what the reader will know after reading it, in one or two sentences. The form sits beside the promise, so nobody has to scroll to download. Pick the form under Form or meeting.
- Format PDF, 24 pages (example)
- Reading time About 20 minutes (example)
A footnote under the form: Say what happens after the download, and what does not.
Get the guide
What is inside
One card per chapter
Chapter two
Name the question, not the topic.
Chapter three
Five cards fit one row on a wide screen.
Chapter four
On a phone they stack, one under the other.
Chapter five
Icons help the reader scan the list.
A reader
Proof that it is worth the e-mail
“A quote from a reader who used the guide. One sentence about what changed afterwards is enough.
Key figures
The guide in numbers
-
5
Chapters
Or the number of tips, templates or checklists inside.
-
24
Pages
Tells the reader how big a commitment it is.
-
20
Minutes to read
A number that sets expectations, not one that boasts.
Questions
Before you download
What should go here?
The two worries people have before they hand over an e-mail address: Who will contact me, and can I share it.
Which template is this?
«Landing page for a guide», one of the five landing pages in the free OMNI theme.