First part
One line per deliverable the customer gets.
Service page template
One service, explained end to end
A service page says what the customer gets, how the work runs and what it takes to start. Replace the words and keep the order.
What it is
Say what the service is
Two columns of plain text. Use the first to say what the customer gets and why it matters. Most service pages spend too long on method and too little on result.
A second paragraph can say who the service is for, so the wrong buyers can leave early.
What usually surprises people
Every service has one thing buyers do not expect. Saying it here, before the first call, builds more trust than any quote.
What is included
Everything in the price
Second part
Name it the way the customer would.
Third part
Leave out what everyone expects.
Fourth part
Four cards fit one row on a desktop.
The plan
How the work runs, step by step
The vertical layout reads like a timeline. Each step takes a small label, such as a week or a phase.
-
01
Step 1
The first phase
What happens, and what the customer decides. -
02
Step 2
The second phase
What gets built or done. -
03
Step 3
The third phase
What the customer checks before it goes live. -
04
Step 4
The last phase
Launch, and what happens in the weeks after.
Key figures
What the customer can expect
-
4
Steps in the plan
As above. Replace with your own.
-
1
Price, agreed up front
Or whatever your terms are. Say them plainly.
-
0
Surprises
A number can be a promise as well as a record.
A quote
How it went for a customer
“One quote from a customer who bought this exact service. A concrete result beats a compliment.
Questions
Questions about this service
What should go here?
What it costs, how long it takes and what the customer has to do themselves.
Should the price be on the page?
If it is fixed, yes. If it depends on the job, say what it depends on.
Which template is this?
«Service page», one of the 20 templates in the free OMNI theme.
Call to action
Make the first step small
A short first meeting or a fixed-price first phase is easier to say yes to than the whole project.