The regular part
What every issue has, so readers know what to expect.
Landing page for a newsletter
Say what the letter is and how often it comes
People subscribe to a promise they can picture. Name the subject, the reader it is for and the rhythm. The e-mail field below is a HubSpot form, so the address goes straight into your contacts.
A note under the field · How often · How to unsubscribe
What you get
What lands in the inbox
The surprising part
What makes it worth opening.
The short part
Links, tips or one number, for the reader in a hurry.
A sample
Show an issue before they sign up
Link to a past issue, or put a picture of one beside this text. A reader who can see the letter knows in seconds whether it is for them.
Key figures
The letter in numbers
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12
Issues a year
Or however often it really comes.
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1
Click to unsubscribe
A promise worth stating.
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0
Addresses shared
What you never do with the list.
A reader
Why readers stay subscribed
“A quote from a subscriber. The best ones say what they did after reading an issue.
Questions
Before you sign up
How often does it come?
Say it here, and keep the promise.
What happens to my address?
Say what it is used for, and what it is not used for.
How do I unsubscribe?
The answer should be: One click, at the bottom of any issue.