OMNI Free

The free theme. The whole website.

Nineteen drag-and-drop modules and 20 page templates for B2B websites on HubSpot CMS. Free forever, no trial and no seat count.

Install the free theme See every module
The theme in the page editor

What is included

Everything a standard B2B site needs

The free theme is not a sample. It is the whole set of sections a company website runs on.

19 modules

Hero, feature cards, text and media, pricing, comparison table, timelines, quotes, questions, logo scroller, team, articles, calls to action, header and footer.
See them all

20 page templates

Front pages, pillar pages, product and service pages, about, contact, blog, system pages and five landing pages.
See the templates

One place for the brand

Your fonts, colours, corners, spacing and motion are set once and every page follows. Nobody has to remember a hex value, and light and dark colour mode comes from the same panel.
How it works

Modules

Sections that do the work

Every section is a module with its own settings for layout, colours, background and motion. One module covers what a page builder needs ten for.

See every module
The module list

Theme settings

The brand, set once

Colours, fonts, corners, shadows and motion are theme settings. There is no page where someone hard-coded a hex value, so a rebrand is an afternoon.

Theme settings with the brand colours

Performance

Fast is included

One bundled stylesheet, the theme's own subset fonts, images through HubSpot's resizer and scripts deferred to the footer. The demo site scores 98 on a mid-range phone.

A performance report

In the box

What you get for nothing

  • 19

    Modules

    Every section a B2B website needs.

  • 20

    Page templates

    Front pages, pillar pages, product, service and landing pages.

  • 98 %

    Lighthouse performance

    Measured on the demo site, on a mid-range phone.

Customer

How it went for them

The first page took an afternoon. The tenth took twenty minutes, and it still looked designed.
Jonas Berg Digital Lead, Contoso

Before you install

Questions about the free theme

Is it really free?

Yes. It is a free theme in HubSpot's template marketplace. No trial, no seat count and no feature that stops working after a month.

What is not in it?

The thirteen advanced modules, the mega menu and the custom CSS field. Those are OMNI Pro.

Do I need a developer?

No. Every page is built in HubSpot's drag-and-drop editor.

Can I upgrade later?

Yes. Pro adds modules and fields to the same theme, so every page you have built keeps working.

Need more?

OMNI Pro adds the advanced modules

Thirteen more modules, the mega menu and a custom CSS field on every module. Everything you build free keeps working.

See OMNI Pro Book a demo