The theme

Build every landing page

A HubSpot CMS theme with the sections a B2B site needs, the brand set in one place, and speed that survives the tenth page.

See OMNI Pro Get the free theme

OMNI Pro

Four things the free theme cannot do

A table of contents that follows the reader, a calculator that turns a number into a conversation, full-width story panels and a mega menu. The loop beside this runs through all four.

See the tour Get the free theme

Building the page

A page being built in the drag-and-drop editor

Front page, pillar page, product page, landing page: 20 of them ship with the theme, plus the blog and system pages.
32 modules, each with its own layout, colour and motion settings.
Theme settings, not a hex value hidden on page seven.
One stylesheet, subset fonts and images through HubSpot's resizer.

Build the page from sections

Drag a hero, a set of cards and a call to action into place, write the words and publish. Nothing waits for a developer.

See the modules

Set the brand once

Colours, fonts, corners, shadows and motion live in the theme settings, and every page follows, including the ones built last year.

Keep it fast

One stylesheet, subset fonts, resized images and scripts in the footer. Speed survives the tenth page.

Everything in both editions
Feature	OMNI Free Free forever Get OMNI free	Most complete OMNI Pro One price per portal See OMNI Pro
Sections you build with
Standard modules Hero, cards, text and media, steps, statistics, quotes, FAQ, forms, logos, articles, tabs, team, gallery, text section, table, CTA and the rest	19	19
Advanced modules	Not in this edition	13
Text section The long-form text module with headings, columns and line length	Included	Included
Boxes inside the Text section Expanding, static, highlighted and icon boxes inside the running text	Not in this edition	Included
Table of contents Inline, floating or as a topic cluster, with scroll spy and reading progress	Not in this edition	Included
Calculator Sliders, numbers and choices that add up to a result, and send it to a form	Not in this edition	Included
Product tour A stage list with its own picture, animation or video beside it	Not in this edition	Included
Story panels Full-width panels with their own gradient and image	Not in this edition	Included
Navigation and header
Site header with menu and dropdowns	Included	Included
Mega menu Full-width panels under a menu item, with columns and a promo card	Not in this edition	Included
Announcement bar A closable bar above the menu for a course, an event or an offer	Not in this edition	Included
Menu tags A pill such as New or Hot on a menu item, with an optional pulsing dot	Not in this edition	Included
Dark bar when scrolling The sticky bar swaps to its own palette and logo	Included	Included
Site footer with link columns	Included	Included
Pages you start from
Page templates Front pages, pillar, product and service pages, about, contact and an overview	20	21
Landing page templates E-book, event, webinar, book a demo and newsletter sign-up	5	5
Blog listing and article	Included	Included
System pages 404, 500, search, password, subscription and membership pages	11	11
Design control
Brand in one place Colours, fonts, buttons, corner radius and spacing in Theme settings	Included	Included
Light and dark colour mode Per section, or for the whole site	Included	Included
Entrance animation Per module, with a global switch and reduced-motion support	Included	Included
Background image, video, gradient and pattern	Included	Included
Custom CSS on every module A field on each module instance, scoped so it cannot leak	Not in this edition	Included
Animated illustrations in the theme Small SVGs with the animation inside, so they need no script	12	17
Getting help
Documentation	Included	Included
E-mail support	Included	Included
A setup session with us An hour on a call: install, brand setup and the first page	Not in this edition	Included
Custom design and development Quoted before anything starts	On request	On request

Everything you build on the free theme keeps working. Pro only adds.

The differences explained

Advanced modules

Expanding panels, scrolling cards, section separator, image wall, parallax people cards, customer reviews, story panels, advanced pricing, before and after, score meter, product tour, calculator and table of contents.

Your team today

Rough numbers are fine.

Pages published per month 8

160

Developer hours per page today

Developer cost per hour

Saved per year

–

At the 80 % of page work that moves to the editor

Developer hours given back per month

–

Cost today, per year

–

Get OMNI free

Estimates. Your own numbers will differ.

Google

4.8/5 Based on 128 reviews
We rebuilt our site on OMNI in three weeks. The team publishes new pages on their own now, and everything looks like one brand.

Nora Lind Head of Marketing, Northwind Analytics
Landing pages that used to take a sprint now take an afternoon. The theme settings keep every page on brand.

Daniel Hart Head of Growth, Contoso
The blog, the pricing page and the FAQ came ready to fill in. Our developer backlog for the website is empty.

Amara Okafor Customer Success Lead, Fabrikam
Page speed went from red to green without touching code. The images and fonts are handled by the theme.

Ingrid Solberg CMO, Litware

Does it work with our existing HubSpot content?

Yes. It is a normal HubSpot CMS theme: pages, blogs and system pages all use it.

Can we keep our own design?

Colours, fonts, corners, shadows and motion are theme settings, and Pro adds custom CSS per module.

What happens when we upgrade?

Pro adds modules and fields to the same theme. Everything already built keeps working.

Build every landing page

Websites running on this theme

Four things the free theme cannot do

Ninety seconds, end to end

Three things it takes off your plate

Build the page from sections

Set the brand once

Keep it fast

Everything in both editions

The differences explained

Advanced modules

What would it save you?

What people write

Questions about the theme

Bring one page. We will rebuild it live.