Newsletter

One letter a month about websites

What we learned that month, written for people who build and run sites on HubSpot CMS. No product news, no roundups.

What you get

Three things, every month

01

One thing that worked

A page, a layout or a technical fix, written up with the numbers and what we would do differently.

An issue of the newsletter
02

One thing that did not

The same treatment. These are usually the useful ones.

A post-mortem
03

Three links worth the click

Read, not collected from a feed.

The links section

A sample

See an issue before you sign up

A marketer building a page in the drag-and-drop editor

Build every page with drag and drop, no code.

A designer reviewing brand colors on a laptop

Set colors, fonts and buttons once, in theme settings.

An analyst checking page speed results

Fast by default: One stylesheet, resized images, calm motion.

The letter

Where it stands

Readers who open it

61/ 100

Twelve-month average

  • Issues sent on time 100
  • Issues with a real post-mortem 92
  • Readers who stay subscribed 96

What we never do

  1. Preload the hero image on the home page
  2. Trim the two heaviest third-party scripts
  3. Add dates to every article

We do not hide behind a perfect score. We measure our own site, find the gaps and fix them, the way we help you do.

Small print

Before you sign up

How often do you send it?

Once a month, on the first Tuesday. Never more.

Will you sell my address?

No. It is used for this letter and nothing else.

How do I unsubscribe?

One click at the bottom of any issue.