Pillar page template

Everything you need to know about pillar pages

This template is itself a pillar page about pillar pages: One page that answers the whole question, with the articles that answer the parts. Replace the topic and keep the structure.

Jump to the first chapter

Chapter one

What a pillar page is

A pillar page is the page that owns a topic. It answers the whole question from end to end and links out to the articles that go deeper on each part. Search engines and AI assistants read it as the page to quote when someone asks about the subject.

On a website that means one page you keep current instead of a dozen posts that quietly go stale. The cluster around it does the rest: Every article links up to the pillar, and the pillar links back down.

What it is not

It is not a long blog post, and it is not a landing page. It lives in the menu, it has no campaign end date, and it carries a review date so the reader knows it is current.

Boxes between the paragraphs – something to unfold, a note or a highlighted block – are part of OMNI Pro.

Decide the topic

Wide enough to fill a page, narrow enough that you can own it.
Map the cluster

List the questions underneath. Each one becomes an article.
Build it from sections

A text section, a comparison, a set of steps: Each part its own module.
Link both ways

Every article links up to the pillar, the pillar links down to each.

4

Chapters on this page

Each one has an anchor, so the list at the top can link to it.
1

Page to keep current

Instead of a dozen posts that quietly go stale.
0

Numbers to invent

Use figures from your own analytics, or leave this section out.

How long should a pillar page be?

As long as the question. A shorter page that answers everything beats a long one that repeats itself.

How many articles should the cluster have?

Start with four or five real questions. Add one whenever a reader asks something the page does not answer.

Should it be a blog post or a page?

A page. It is not news, it is the reference, and it should live somewhere stable in the menu.

Which modules is this template built from?

A short hero, need and solution rows as the list of topics, a Text section, text and media, steps, key figures, a question list and the blog articles. OMNI Pro adds a table of contents that follows the reader.